Key Note Addresses
- ray ozzie spends 30 minutes describing something we've all heard before and unfortunately have to hear more about once again, aka "cloud computing"
- msft still without a legitimate strategy to transform desktop monopoly to a web one
o connected pcs/devices
o web presence
o business apps
o virtualized servers/horizontal apps is key
- scott guthrie recounts his blog postings
- dean hachamovitch (ie8 general manager) reads too much from his script
o ie8 key focus on standard compliance and interopability (as opposed to ie7's focus on security)
§ w3c spec itself is vague and open to interpretation with regard to standards
§ css 2.1 support
§ poked fun at ie7's differences from firefox and safari
o looks more or less like ie7
o ie7 "compatability mode" controlled by developers
o html5
§ back button can work as expected with ajax
§ smooth experience when connectivity is lost
o integrated developer tools similar to firebug or webdevelopmenthelper (script debugging, css inspection)
o "activities" allow in-place right-click actions on selected text (i.e. select address, right-click, view map); very cool
o subscribe to "webslices" (slices of web pages); richer content/simpler implementation than rss
o ie8 beta 1 released
- scott guthrie returns to discuss silverlight 2.0 beta 1 release
- media and advertising
o adaptive streaming
o windows media services 2008 – scalable media hosting and delivery
o bandwidth savings: iis 7 bitrate throttling allows you to specify distinct bitrates for different downloads, so you deliver initial burst, then slower follow up
o jon harris discussed rich advertising: tracking with atlas admanager, iis7 playlists to force ads before video, ad overlays with xaml
o ari paparo from doubleclick discussed doubleclick/silverlight integration vs template
o perkins miller from nbc described silverlight for 2008 Olympics (2200 live hours plus broadcast coverage)
- wpf features
o almost full wpf control library
o sockets support
o protected isolated storage
- controls shipped with OPEN source and test code; you can modify and resell
- roy ben-yoseph and eric hoffman from aol described aol’s next mail client in silverlight 2.0
Lou Carbone, UX Guru – Experience Management
- effect vs. function: manage how users feel as opposed to what you are doing for them (fedex, airlines, rotorooter, etc.)
- think about the details! users remember how they felt more than they remember what they did
Nathan Buggia, MSFT, Live Search – SEO
- 30% of all traffic to web sites is from search engines
- html tips
o <title> and <h1> tags are the 2 most heavily weighted; <h1> is actually SUPER important on live.com since it’s used to parse organization of content
o semantic html is impt (i.e. <h1>title</h1> more easily read by robots <span class=’header’>title</span>);
o make text in href tags meaningful (i.e. not ‘click here’)
o <meta>: keywords is unused, description is used for snippet
o fqdn is important (i.e. x.y.com is higher than y.com/x) since rank is aggregated at fqdn, not at folder level (although google does consider folders)
o use RIA for spice within html pages, or at the very least have distinct urls for desired search rankings
- google is only search engine of the big 3 (google/yahoo/live) that will follow javascript redirects; need to use 301 redirect if you care
- yahoo site explorer (http://siteexplorer.search.yahoo.com) : see inbound links to your page
- prefer hyphen to underscores, since search engines are likely to interpret “_” as part of word, not as word delineators
- casing matters (since 50% of since run apache). links and links distributed to other sites need to always use the same case.
- link to the root, not to a specific page (i.e. http://www.blogger.com/exchweb/bin/redir.asp?URL=http://y.com/items not http://y.com/items/default.aspx).
- http codes
o 304 – conditional get (useful for letting engines know your page hasn’t changed to save you bandwidth)
o 503 – down for maintenance
o 302 – temporary redirect (BAD! since “temporary” is ambiguous; always use 301)
- links and tools
o blogs.msdn.com/webmaster
o upcoming adcenter – msft competitor to google analytics
Silverlight 2.0, Mike Harsh, Program Manager, MSFT
- support for almost everything in WPF, plus some new controls
o MutliScaleImage – tool recursively splices a large image into 256x256 tiles, and the MutliScaleImage control automatically renders necessary tiles based on where on image the user zooms
- UserControl support!
- Local storage
o up to 1MB; if you want more, user must approve via prompt
o cross-browser “cookies on steroids”
- HTML DOM Interop
o make calls into the DOM and call javascript functions like alert()
o add items to browser’s history list
- OpenFileDialog support
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